Best Image Optimizer WordPress Plugins in 2024 (Free & Paid)

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Written By Sahadat Hossain

Freelancer in the profession. Keen and passionate about nature, wildlife, sports, and lifestyle photography.

Are you looking for the best image optimizer WordPress plugins? The image optimizer plugin will optimize all your WordPress images and increase the performance of your website instantly.

Why you should use the Image Optimizer plugin on your WordPress website?

If you are using too many images on your website then you must use the image optimization plugin. A single high-quality image has a big size and if your website has too many high-quality images then your website will take too much time to load.

If your website doesn’t load faster then users will leave your site and thus your website ranking will drop on search engines. That doesn’t mean that you should not use images. You must use images wherever required on your blog because an image increases more engagement than long content.

Here, the best image optimizer plugins will help you. They will reduce the size of your website images without affecting the image quality and increase the performance of your website. You just need to pick the best image optimizer plugin for your site according to your requirements from the below list.

Important Note: If you want to improve your website speed using the best image optimizer plugin then it is not enough. To improve your website speed effectively, you must have the following things,

  • Best Quality Hosting Provider (You can use: Kinsta or WPX)
  • Fast Loading WordPress Themes (You can use: WP Astra)
  • Best Caching Plugin (You can use: WP Rocket)

Now let’s check which are the best WordPress image optimizer plugins that you can use in 2024.

Best Image Optimizer WordPress Plugins in 2024 (Free and Paid)

  1. EWWW Optimizer

EWWW Image Optimizer is one of the best image optimizer plugins for WordPress websites. The plugin will optimize images instantly when you upload an image on your website. Also, it will optimize older images that are uploaded before the installation of this plugin in WordPress in bulk.

To use this plugin, you don’t require any account or sign-up. If you want to get some added advantages then you can register and get the API key or choose the pro plan. The premium service offers up to 80% of image compression.


  • Unlimited Image Compression
  • Auto Convert to the Next-Gen WebP Format
  • Unlimited File Size
  • Lazy Loading
  • Auto Scaled According to Page and Devices
  • Supports JPG, PNG, GIF, WebP, and PDF Files
  • It takes Backups of Original Images for 30 Days
  • Active Installations: 900,000+


EWWW Image Optimizer is available in free and premium versions. The free version has very limited features and low image compression.

The premium version has three plans, Standard, Growth, and Infinite. Their pricing is $7/mo for 1 site, $15/mo for 10 sites, and $25/mo for unlimited sites respectively. You can compress unlimited images in all the premium plans.

If you want to compress only several images then they also offer image credits. They charge $3 for 1500, $10 for 5000, $50 for 25,000, and $100 for 50,000 image credits.

  1. Imagify

Imagify is another popular WordPress image optimizer plugin. It was created by the team of WP Rocket which is the best caching plugin. To use this plugin you have to create an account on their website to get the API key that is required to use in the plugin settings area. The plugin has a very user-friendly interface that anyone can manage settings from a single page.


  • Unlimited File Size (For Paid Plans)
  • Supports JPGs, PNGs, PDFs & GIFs
  • Convert All Images to WebP Format
  • Resize Images in Height, Width, and Percentage
  • Active Installations: 600,000+


Imagify is available in free and premium versions. The free version has a 2MB file size limit. You can compress images of 20MB per month.

Imagify has two premium plans, Growth and Infinite. Their pricing is $4.99/mo for 500MB and $9.99/mo for unlimited compression respectively.

  1. ShortPixel

ShortPixel is also the most used image optimizer WordPress plugin. To use this plugin, you need to provide an email ID to get the API key. When you activate the plugin, it starts an optimization process for your website images. This plugin stores your original images in a separate folder and you can also compare the original and compressed images using this plugin.


  • 100MB File Size Limit
  • Supports JPG, PNG, GIF, WebP, AVIF, and PDF files
  • Converts Images to WebP and AVIF Formats
  • Resize and Rescale Images
  • Cloudflare Integration
  • Active Installations: 300,000+


ShortPixel is available in free and premium versions. In the free version, you can optimize only 100 images per month.

The premium plans start from $3.99/month for 7000 images. If you want to compress images for one time only then they also offer image optimation for $9.99 for 10,000 images and $19.99 for 30,000 images. There are also more plans available for huge websites.

  1. Optimole

Optimole is a cloud-based WordPress image optimization plugin. To use this plugin, you need to create an account on their website. The most important thing is that the compressed images are not stored on your servers. The images are delivered dynamically. The image optimization service is provided according to your website visits.


  • Supports All Image Types
  • Smart Lazy-Loading
  • Auto Scaled Images
  • Images Delivered by Cloudfront CDN Which has 200+ Locations
  • Unmetered Bandwidth
  • Active Installations: 80,000+


The Optimole comes with free and premium plans. The free plan is suitable for a website having 5000 monthly visits.

The premium plans start from $19.08 per month for 25,000 monthly visits.

  1. TinyPNG

TinyPNG is also one of the most popular image compression tools for WordPress. You can optimize the image instantly when you upload it. You can also optimize past uploaded images in bulk.


  • Supports JPEG, PNG, and WebP
  • The file Size Limit is 500MB
  • You can use a single API on Multiple Websites
  • Automatically Resize Image
  • Active Installations: 200,000+


The TinyPNG is a free plugin where you compress 100 images each month. After that, you can switch to the paid account by providing the card details only.

  1. Smush

Smush is one of the most used Image optimization WordPress plugins. When you upload images to WordPress, it is automatically optimized by this plugin. You can also compress older images. In the free version, you can optimize 50 images at a time. After that, you have to click the optimize button again to optimize another 50 images. In the premium version, you can optimize all images in a single click and with higher optimization.


  • Supports PNG, JPEG, and GIF
  • Convert Images to WebP
  • Lazy Loading
  • Automatic Image Resize & Rescale
  • Lossless Compression
  • Incorrect Size Image Detection
  • Images Served from 45 Worldwide Locations
  • Backup Original Images
  • Active Installations: 1+ million


Smush is available in free and premium versions. The premium plans start from $5 per month for one website.

  1. is a powerful image optimization plugin for WordPress websites. It also optimizes newly uploaded images instantly. You have also an option for bulk optimization for past uploaded images on your website. There is only one downside of using this plugin and that is, you can’t optimize an image of more than 5MB.


  • Supports PNG, JPG, GIF, BMP, and TIF
  • The File Size Limit is 5MB
  • Active Installations: 200,000+


This is a completely free WordPress plugin.

Final Words

These are the best and most popular image optimizer WordPress plugins. If you are still confused about which image optimization plugin you should use then I recommend the following plugins for small websites,

  • EWWW Image Optimizer (For Paid version)
  • Imagify (For Free Version)

Also, let me know which WordPress plugin you are using on your website to optimize images by commenting below.

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